Jan 14th, 2011 - Louise Lucas travels to Bournville, the home of Cadbury, to see how the local community has been affected by Irene Rosenfeld and Kraft's takeover of the UK chocolate maker one year on.
For more on Kraft, Cadbury and their combined future visit the Financial Times at: http://www.ft.com/video
A great video if you're learning or researching about take overs and merges.
Source: http://www.youtube.com/watch?v=2suHFP20Pm4&feature=player_embedded
Source: http://www.tutor2u.net/blog/index.php/business-studies/comments/takeover-insights-kraft-cadbury-the-story-in-video-clips
- Esjae x
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