- Fair, the right way of doing things
- Morally correct
- Could enhance or lead to a better reputation
- Should make it easier to raise capital
- Pressure groupds should see them in a better light
- Higher levels of repeat business and customer loyalty
- Word of mouth promotion
- Easier to recruit/ retain employees
- Reduces the chance of breaking the law
- Higher product safety and quality
- Gives the company a competitive edge or unique selling point
- Suppliers more willing to supply
- Recognition and awards
- Media recognition
- Lowers operating costs (lower emissions, government grants, recycling) - cost advantages
Esjae x
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