Business Notes: The Relationship Between Businesses and the Technological Environment

Technological Change

New businesses which exist due to technological change:

• Photobox
• Moonpig
• Glasses Direct
• Kindle, electronic readers
• Business card printers
• Smart phones
• Online Gambling

Impact of Technological Change

Marketing Opportunities:

-Buy information from databases
- Easiers access to products for consumers
- Product development
- Online
   -Pay to have link in search
   -Adverts on YouTube
   -Banners across websites
   -Advertisements (pop ups)
-Larger markets
-Market development
   -Access to new markets
-Viral Marketing

Processes/Systems used by Businesses:

-Electronic stock control
-Electronic point of sale
-Customer ordering and buying
-Online tracking systems
-Electronic answering systems
-CAM
-CAD
-Computerised applications
-Robotics

The impact of technological change can also effect the culture of some businesses


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